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Explore our latest thinking on agentic AI, digital colleagues, and the future of enterprise transformation.

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Featured image for From static to adaptive: How digital colleagues create financial control
4 min read

From static to adaptive: How digital colleagues create financial control

Learn how digital colleagues are transforming the finance department from a static report generator into an adaptive, forward-looking partner. By connecting systems in real-time, AI agents can interpret risks, automate reasoning, and give finance the momentum needed to steer the business.

AI AgentsBusinessStrategyAI
By Jens Eriksvik
Featured image for How AI Agents navigate the chaos of Marketing as our Digital colleagues
4 min read

How AI Agents navigate the chaos of Marketing as our Digital colleagues

Modern marketing is chaotic, with fragmented data across multiple systems. This article explains how digital colleagues (AI agents) can navigate this mess, connect disparate data sources in real time, and enable human teams to focus on creativity rather than data integration.

AI AgentsAIBusinessStrategy
By Jens Eriksvik & Lisa Westgren
Featured image for Reusable intelligence: building enterprise capabilities that teach themselves
3 min read

Reusable intelligence: building enterprise capabilities that teach themselves

Agentic AI shifts business logic from rebuilding capabilities to capturing and reusing them, creating reusable intelligence that compounds over time.

AIBusinessStrategyAI Agents
By Jens Eriksvik
Featured image for The compound effect of AI transformation
5 min read

The compound effect of AI transformation

This article explains why AI transformation is a compound effect, not a linear process, and argues that agent-based AI can bridge silos and unlock value through experimentation.

AI AgentsStrategyBusinessAI
By Alexander Ekdahl & Jens Eriksvik
Featured image for How our “Gladiator methodology” delivers AI value in a couple of weeks
4 min read

How our “Gladiator methodology” delivers AI value in a couple of weeks

Most enterprises fail at AI due to process, not tech. This article introduces the "Gladiator methodology," a fast, participatory approach that moves organizations from concept to operational AI agents in weeks, building trust and momentum.

AI AgentsBusinessStrategyAI
By Jens Eriksvik
Featured image for Robust public information during crises: AI as a force multiplier for clarity
5 min read

Robust public information during crises: AI as a force multiplier for clarity

In a crisis, speculation and disinformation spread rapidly. This article explains how agentic AI can act as a force multiplier for public authorities, enabling them to quickly publish verified, multilingual information across various channels and lead the narrative instead of chasing it.

AIBusinessStrategyTechnology
By Peter Wahlgren & Frida Holzhausen
Featured image for AI in customer service: From automation to digital colleagues
4 min read

AI in customer service: From automation to digital colleagues

Explore how AI is evolving from simple chatbots to sophisticated digital colleagues that enhance customer service by balancing efficiency with a human touch, enabling faster, more personalized, and scalable support.

AI AgentsAI and WorkBusinessTechnology
By Viktor Ekberg & Arvid Eriksson
Featured image for The next value frontier for enterprise software
6 min read

The next value frontier for enterprise software

Enterprise software is shifting from a passive tool for information and collaboration to an active participant in business outcomes. This article explores the new frontiers of execution, coordination, and learning where companies can build lasting competitive advantages.

AIBusinessStrategyTechnology
By Frida Holzhausen and Kristofer Kaltea
Featured image for Designing the AI-native enterprise, part 3: Securing your AI-agents
9 min read

Designing the AI-native enterprise, part 3: Securing your AI-agents

This article outlines how to secure and govern AI agents in an AI-native enterprise by extending zero-trust principles and embedding secure-by-design workflows, while emphasizing the critical role of human oversight to manage AI's inherent limitations.

AI AgentsTechnologyBusinessStrategy
By Jens Eriksvik
Featured image for Agentic AI and the productivity disconnect: Why individual tools don’t translate to business impact
5 min read

Agentic AI and the productivity disconnect: Why individual tools don’t translate to business impact

Discover why individual AI tools do not automatically lead to business success and how companies can bridge the gap by integrating agent-based AI into core functions with measurable results.

AI AgentsBusinessStrategyAI and Work
By Alexander Ekdahl
Featured image for Why agentic AI projects fail, part 2: integrating tech, organization and business to drive impact
27 min read

Why agentic AI projects fail, part 2: integrating tech, organization and business to drive impact

This article delves into why most enterprise AI initiatives fail, arguing that the root cause is a fundamental misunderstanding of AI as a standalone technology rather than a holistic systems transformation. It provides a framework for leaders to orchestrate three simultaneous transformations technical systems, human capital, and business models.

AI and WorkBusinessTechnology
By Jens Eriksvik
Featured image for The carbon cost of intelligence: Aligning AI with planetary boundaries
10 min read

The carbon cost of intelligence: Aligning AI with planetary boundaries

Artificial intelligence, especially large language models, is transforming work but comes with a significant environmental cost through its carbon emissions. This article explores AI’s carbon footprint and the strategies organizations can use to reduce it, from choosing green infrastructure to optimizing agents.

AI and WorkAI AgentsTechnologyBusiness
By Frida Holzhausen
Featured image for Beyond the scaling laws: Why the next leap in AI requires an architectural revolution
14 min read

Beyond the scaling laws: Why the next leap in AI requires an architectural revolution

The era of revolutionary leaps in AI is giving way to incremental refinements of the transformer architecture, pushing the industry toward a "local maximum." The next true breakthrough will require a departure from the current architectural blueprint and a shift toward new paradigms.

AI and WorkAI AgentsTechnologyAI
By Jens Eriksvik, Alex Ekdahl
Featured image for Designing the AI-native enterprise, part 2: Leveraging AI agents to offset increasing cost of doing business
12 min read

Designing the AI-native enterprise, part 2: Leveraging AI agents to offset increasing cost of doing business

Learn how agentic AI can break the structural cost spiral that companies face, driven by factors such as regulation, talent shortages, and geopolitical volatility. This article outlines a concrete strategy for using AI agents to reshape capacity, costs, and resilience, thereby unlocking economic advantages.

AI and WorkAI AgentsBusinessStrategy
By Jens Eriksvik
Featured image for Why agentic AI projects fail: 10 Learnings and fixes (for those already past the co-pilot phase)
12 min read

Why agentic AI projects fail: 10 Learnings and fixes (for those already past the co-pilot phase)

Autonomous AI agents are the next frontier after chatbots and copilots, but most enterprise-scale deployments either stall or underperform. This article outlines the key structural, design, and governance failures that derail agentic AI projects and provides actionable fixes.

AI and WorkAI AgentsTechnologyBusiness
By Jonas Röst, Simon Althoff, and Jens Eriksvik
Featured image for Zero-trust, infinite reasoning: Securing AI-native physical security operations
10 min read

Zero-trust, infinite reasoning: Securing AI-native physical security operations

Organizations must adapt their security principles from digital systems to the physical world in order to address the new challenges posed by AI-driven devices. This requires a zero-trust architecture and clearly defined accountability.

AI and WorkTechnologyBusinessStrategy
By Martin Althen
Featured image for ESG has a new org chart - and AI agents are on it
6 min read

ESG has a new org chart - and AI agents are on it

This article highlights the critical role of AI agents in transforming ESG reporting from a compliance task to a core business function. It emphasizes treating AI agents as "digital coworkers" that continuously monitor, process diverse data, and act on ESG metrics, advocating for robust governance structures to manage their performance and accountability.

ESGAI AgentsBusiness
By Frida Holzhausen
Featured image for Beyond the broken rung: How AI agents redesign work for variability
11 min read

Beyond the broken rung: How AI agents redesign work for variability

This article examines how AI agents are displacing traditional entry-level roles, which historically served as career stepping stones. It proposes redesigning work around "variability" through AI-human collaboration, creating new entry points like orchestrator or auditor roles focused on contextual contribution rather than repetitive tasks, thereby fostering inclusive and resilient organizations.

AI and WorkAI AgentsBusinessStrategy
By Jens Eriksvik
Featured image for Don´t blame the model - train the (digital) colleague
6 min read

Don´t blame the model - train the (digital) colleague

This article argues that "hallucinations" in enterprise AI agents are a design problem, not a model flaw. It advocates treating AI models as "digital colleagues" that require proper onboarding, structured workflows, and robust oversight to perform reliably, emphasizing an architecture-first approach over solely focusing on model fine-tuning.

AI and WorkAI AgentsBusiness
By Jens Eriksvik
Featured image for The new allies of GRC professionals: AI agents
7 min read

The new allies of GRC professionals: AI agents

This article explores how AI agents can transform Governance, Risk, and Compliance (GRC) from a financial burden into a strategic asset. It argues that AI agents excel at the rule-bound and context-heavy nature of GRC work, enabling "active governance" and freeing human professionals for higher-value tasks, while also discussing the challenges and strategies for responsible deployment.

AI and WorkAI AgentsBusinessStrategy
By Felix Baart
Featured image for The new allies of GRC professionals: AI agents
10 min read

The new allies of GRC professionals: AI agents

AI agents can revolutionize GRC (Governance, Risk, and Compliance) by automating routine tasks, improving accuracy, and transforming compliance work from a costly burden into a strategic asset. This transformation frees up experts to focus on strategic analysis and decision-making.

AI and WorkTechnologyBusinessStrategy
By Felix Baart
Featured image for Performance reviews for digital colleagues: incentives without salaries
10 min read

Performance reviews for digital colleagues: incentives without salaries

This article explores how traditional human performance management frameworks can be adapted to effectively manage and evaluate AI agents, or "digital colleagues," in organizations. It focuses on using concepts like performance reviews, OKRs, and incentives (without salaries) to ensure AI agents align with business goals, perform reliably, and contribute meaningfully to team outcomes.

AI and WorkAI AgentsBusiness
By Kristofer Kaltea & Marcus Banér
Featured image for Claims without humans: From workflow automation to autonomous adjusters
10 min read

Claims without humans: From workflow automation to autonomous adjusters

This article examines the shift in insurance claims from straight-through processing (STP) to straight-through AI processing (STAIP), where AI agents autonomously handle claims. It discusses the benefits of speed and efficiency versus the new risks related to trust, accountability, and fairness, proposing a "minimum-touch test" and human-override design patterns to manage these digital adjusters effectively.

InsuranceAI AgentsBusinessStrategy
By Peter Wahlgren, Viktor Ekberg
Featured image for The new economics of scale: AI agents vs traditional headcount
6 min read

The new economics of scale: AI agents vs traditional headcount

This article examines how AI agents are fundamentally changing the economics of scaling work by breaking the linear link between operational capacity and headcount costs. It highlights that while initial investment is required, AI agents offer near-zero marginal replication costs and dramatically lower ongoing operational expenses compared to human employees, providing significant competitive advantage.

AI and WorkAI AgentsBusinessStrategy
By Felix Baart
Featured image for When the agent takes over: Measuring enterprise AI by work owned, not math done
9 min read

When the agent takes over: Measuring enterprise AI by work owned, not math done

This article introduces "Span of Responsibility" (SoR) as a key metric for measuring enterprise AI maturity, focusing on the proportion of live workflow an AI agent is trusted to handle end-to-end, beyond just its technical capability. It argues that true AI impact comes from delegating real operational ownership to digital colleagues, necessitating a new management and governance framework.

AI and WorkAI AgentsBusinessStrategy
By Jens Eriksvik
Featured image for Buying AI by vendor? That´s cubicle‑era thinking
7 min read

Buying AI by vendor? That´s cubicle‑era thinking

This article argues that the traditional model of buying software from single vendors is outdated for AI agents, as their value is in delivering outcomes across systems, not being tied to a platform. It advocates for a "task-first" procurement philosophy, where companies "hire" interoperable and autonomous digital colleagues based on their ability to get the job done, fostering portability and strategic flexibility.

AIBusinessStrategyTechnology
By Alexander Ekdahl
Featured image for Reinventing the IT management team: from system custodians to architects of intelligence
7 min read

Reinventing the IT management team: from system custodians to architects of intelligence

IT leadership must evolve from managing systems to designing intelligent ecosystems. This transformation requires a redefinition of roles, from CIO to CISO, to orchestrate collaboration between humans and AI agents.

AI and WorkBusinessTechnologyAI
By Kristofer Kaltea
Featured image for Designing the AI-native enterprise: protocols, digital colleagues, and the new stack
10 min read

Designing the AI-native enterprise: protocols, digital colleagues, and the new stack

Enterprise IT is fundamentally changing as AI colleagues become part of the workforce. This article introduces a new, protocol-based architecture that enables intelligence, agility, and coordination across teams consisting of both humans and AI.

AI and WorkTechnologyStrategyBusiness
By Jens Eriksvik
Featured image for They´re employees, not endpoints: A labor‑law playbook for managing digital colleagues
12 min read

They´re employees, not endpoints: A labor‑law playbook for managing digital colleagues

This article argues that the rapid advancement and deployment of AI agents necessitates treating them as "digital colleagues" rather than mere software, urging legal and HR departments to develop labor-law-style frameworks for their management. It emphasizes defining roles, establishing oversight, ensuring compliance, and addressing liability for AI agents operating autonomously within organizations.

AI and WorkAI AgentsBusinessStrategy
By Peter Wahlgren, Jens Eriksvik, Alex Ekdahl
Featured image for AI just broke your trust flow: humans are back into the loop
11 min read

AI just broke your trust flow: humans are back into the loop

AI’s ability to generate false digital evidence has broken the fundamental trust in automated systems. This forces companies to reintroduce human oversight to verify data and combat fraud.

AITechnologyBusinessStrategy
By Peter Wahlgren
Featured image for Building an AI infrastructure in an uncertain environment: key considerations
12 min read

Building an AI infrastructure in an uncertain environment: key considerations

Many companies are re-evaluating their cloud exposure. Building an in-house, or at least hybrid, AI infrastructure is a strategic task that requires careful planning and the right technology. This guide outlines how to build a future-proof AI infrastructure.

AI and WorkAITechnology
By Jens Eriksvik
Featured image for Beyond spreadsheets and legal reviews: AI is redefining investments
12 min read

Beyond spreadsheets and legal reviews: AI is redefining investments

Agentic AI acts as a digital colleague, managing tasks like due diligence, financial modeling, and deal sourcing with speed and precision, freeing up deal teams to focus on strategy and negotiations. This transformation shortens deal cycles, reduces execution risks, and enhances overall investment performance.

AI and WorkBusinessStrategyTechnology
By Viktor Ekberg and Frida Holzhausen
Featured image for Enterprise IT was built for standardization - digital colleagues make that obsolete
10 min read

Enterprise IT was built for standardization - digital colleagues make that obsolete

Traditional enterprise systems are built for standardization and are not designed for today’s demands for dynamic, real-time business processes. Agentic AI, or “digital colleagues,” is revolutionizing this by creating a flexible and adaptable workforce.

AI and WorkAI AgentsStrategyTechnology
By Jens Eriksvik & Alexander Ekdahl
Featured image for Enterprise software is dead(ish) - time to move on
10 min read

Enterprise software is dead(ish) - time to move on

Traditional enterprise software is obsolete, failing to meet the demands of modern business. This article explores how AI-driven digital colleagues, or agents, are set to replace these rigid systems, offering a more agile, adaptable, and cost-effective future for enterprise operations.

AI AgentsBusinessStrategyTechnology
By Jens Eriksvik & Viktor Ekberg
Featured image for AI as a game changer for personalized marketing and content creation
9 min read

AI as a game changer for personalized marketing and content creation

AI marketing agents are revolutionizing marketing by enabling hyper-personalized content creation and delivery. By analyzing vast amounts of data, AI helps businesses understand customer behavior and automatically generate tailored messages, boosting engagement and sales.

AIBusinessTechnologyStrategy
By Anna Samuelsson
Featured image for Visual Search: The little black dress of e-commerce technology
7 min read

Visual Search: The little black dress of e-commerce technology

This article explores how AI-driven visual search is transforming e-commerce, acting as an indispensable tool for retailers. It covers the technology's core benefits, real-world applications across various industries, and provides a step-by-step guide for implementation.

AITechnologyBusinessE-commerce
By Anna Samuelsson
Featured image for AI model evaluation: bridging technical metrics and business impact
7 min read

AI model evaluation: bridging technical metrics and business impact

This article explains why evaluating AI models requires more than just technical accuracy, emphasizing a holistic approach that aligns model performance with strategic business objectives and risk management. It highlights the importance of cross-functional collaboration to translate technical metrics into real-world value.

AIBusinessStrategyTechnology
By Anna Samuelsson
Featured image for From concept to impact: 10 steps for AI value-creation
5 min read

From concept to impact: 10 steps for AI value-creation

This article outlines the crucial shift from AI proof of concept to proof of value and sustainability. It provides a 10-step roadmap for ensuring AI initiatives deliver measurable, long-term business impact by focusing on high-value use cases.

AIBusinessStrategyTechnology
By Kristofer Kaltea & Jens Eriksvik
Featured image for AI agents in cold chain management: hiring digital colleagues to the team
7 min read

AI agents in cold chain management: hiring digital colleagues to the team

This article explores how AI agents, acting as digital colleagues, can address the unique challenges of cold chain management by improving forecasting, enhancing visibility, and enabling autonomous decision-making to mitigate risks and reduce waste.

AI AgentsBusinessStrategyTechnology
By Jens Eriksvik & Simon Althoff
Featured image for Powering the future: AI´s potential in the energy sector
10 min read

Powering the future: AI´s potential in the energy sector

This article explores how artificial intelligence is transforming the energy sector, detailing specific applications in power generation and electric utilities to enhance efficiency, integrate renewables, and improve grid reliability.

AIBusinessStrategyTechnology
By Kristofer Kaltea & Frida Holzhausen
Featured image for How a machine learning model is trained
8 min read

How a machine learning model is trained

This article offers a high-level explanation of how machine learning models are trained by approximating functions and minimizing loss, highlighting the critical role of data quality, quantity, and balance while covering common pitfalls like overfitting and underfitting.

AITechnologyBusinessStrategy
By Simon Althoff
Featured image for Build or buy AI: Rethinking the conventional wisdom
7 min read

Build or buy AI: Rethinking the conventional wisdom

The article challenges the simplified "build or buy" debate about AI, instead advocating for a modular, adaptable strategy that combines building, buying, and "borrowing" solutions to focus on high-impact use cases.

AIBusinessStrategyTechnology
By Jens Eriksvik & Simon Lanngren