The Algorithma brand
A short, practical guide for using our logo, colors, and backgrounds — so Algorithma shows up consistently everywhere.
The wordmark
Our primary signature. Set in a custom wordmark — never retyped, never recreated. Use the SVG wherever possible.
The icon
A compact mark for avatars, favicons, and app tiles. Prefer the wordmark whenever there's space.
Clear space & minimum size
Give the mark room to breathe. The more silence around it, the more presence it has.
120 px · digital
20 px · iconDo & don't
A few small things keep the brand sharp. When in doubt, simpler is better.
Color palette
Our core palette is a three-stop gradient: deep blue, light blue, light green. Click a swatch to copy.
Generate on‑brand backgrounds
Need a hero image, slide background, or social card? Use our interactive gradient tool — it exports a 4K PNG, on brand by default.
Typography
We use Inter across product and marketing — bold for headings, regular for body, tracking-tight on display sizes.
Grab the assets
SVG wordmarks, icon variants, and the raster logo — everything you need to put Algorithma on a slide, site, or signature.
Need something specific? Email allie@algorithma.se.