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Industrial Machinery

Bohlins Maskiner partnered with Algorithma to simplify product selection in a highly complex spare parts catalog using AI.

The Challenge

Bohlins Maskiner offers a wide range of machinery, documented across multiple catalogs containing hundreds of products and large tables of detailed technical specifications. When customers asked which part they should buy, identifying the correct article was time-consuming and required deep product knowledge. The complexity made it difficult to deliver fast, accurate answers and scaled poorly as the product range and customer inquiries grew.

Our Solution

Algorithma built Ubbe, an AI-powered agent tailored to Bohlins Maskiner's product catalogs. We used AI to analyze and understand the full catalog structure, extracting and transforming unstructured technical data into structured, searchable information. Ubbe allows users to ask questions in natural language and instantly receive recommendations for the correct product based on technical requirements and use cases.

Key Results

Faster and more accurate product recommendations for customers
Reduced time spent searching through complex catalogs and specifications
Improved accessibility of technical knowledge across the organization
A scalable AI foundation that can grow with the product portfolio

Algorithma helped us turn a complex spare parts catalog into something our team can navigate more easily. With Ubbe, we can answer product questions faster, recommend the right part, and reduce the time spent searching through specifications. It's a practical AI solution that scales.

Mikael Bohlin
CEO, Bohlins Maskiner

Technologies & Methods

AI Product AdvisorCatalog IntelligenceNatural Language SearchAgentic AI

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